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Chủ Nhật, ngày 01 tháng 6 năm 2014

Example 1 - [US State] Weight Loss ($2159.69/Month Keyword)

For this first example, I purposely selected a smaller list, because I wanted to validate the effectiveness of this method. 

After the initial "Keyword List Comparison" check, I Manually checked the Top 10 Results ALL Keywords in this list, to see if I would have missed out on any Favorable Keywords by using our method. 

So first, I searched for a list of all the US States.

I found a list of exactly 50 States to work with.

[US State] = Variable 

Next, I need to think of a suitable Keyword to append to each State. 

Examples: 

  • - [US State] Cancer Lawyer 
  • - [US State] Chiropractor 
  • - [US State] Gym Trainer
  • - [US State] Real Estate 
  • - [US State] Auto Dealer 
  • etc... 

I recommend that you explore Keywords/Niches which you have some Experience or Knowledge in. 

Good Content is what Google is looking for, it's what they prefer to rank higher in their SERPs. 

You're going to be able to provide better Content or Services in something you have experience in.

I just picked "Weight Loss" from the top of my head. I do know a lot about Fitness and Weight loss, but I'm not going to personally try to Rank for that niche now, I'm just doing this to provide a live example. 

So now, pasting my list of 50 US States into our Keyword Results Tool, I make use of the "Add Suffix" Function. 

I typed " Weight Loss" into the Lower-Right box, and press "Add Suffix", to append that phrase to all my Keywords. 

(Notice the extra space " " before "Weight Loss", for separation)

I Copy and Paste this list into Google Adwords Keyword Tool: https://adwords.google.com/o/KeywordTool


Since we want to focus on US Traffic for these Keywords, we select "United States" in the Filter Options. (It didn't make a difference in this case, because the Global and Local results matched) 

Once your list of keywords is processed, Download the "My Keyword Ideas" Speadsheet after selecting your results. 

Press: Save All > Download > My keyword ideas > CSV for Excel > Download 

After opening the CSV for excel, you should Save it in .XLSX format to Preserve Formatting.

This is what my Spreadsheet usually looks like after formatting: 



I usually: 

- Trim out some unneeded Data 
- Paste the Number of Search Results for each Keyword in a new column 
- Then in another column, I apply the Formula given earlier in this post: 

(Search Volume / Search Results) x 100 = Keyword Value 

To get the "Number of Search Results for each Keyword", we use the Keyword Results Tool. 

To get certain Columns in those fancy colors (Green to Red), I use the "Conditional Formatting" Option in Excel. 

Once the Speadsheet is finished, it's now time to start examining it to find Potentially Lucrative Keywords. 

I usually start by examining the "Keyword Value" Column. 

This column has the most important metric for comparison, since it takes into account both the Volume of people searching for that Keyword and the Number of Results for that Exact Phrase in Google (which is a Slight Indicator of the Competition Level). 

The Conditional Formatting Color Scale will help you to pick out more quickly, which Keywords have a higher KWV. 

Start from the Highest KWV going downwards. 

Examine the Top 10 Search Results for Each Keyword Manually, as I explained earlier.

You can make a little rating scale in a new Column, which says how difficult the Competition is. 

Your scale can be "0 - 10" "No Competition" to "Impossible" 

Whatever you choose. 

It's just a good way of keeping note of your progress. 

For my examples, I'll use this scale: 
No Competition - All PR</acronym> 0 Results 
Very Easy - Mostly PR</acronym> 0 Results, Especially in the Top 3-5 Results 
Easy - Mostly PR</acronym> 0-1 Results, Especially in the Top 3-5 Results 
Normal - Mostly PR</acronym> 1-2 Results, Especially in the Top 3-5 Results 

Anything over Normal (Hard, Very Hard, etc...), I exclude from consideration of targeting those keywords. 

I may also mark Keywords with No Search Volume as N/A. 

They are not applicable to our study, because it makes no sense trying to rank high in SERPs for a keyword with 0 Search Volume. 

Search Volume = Potential Traffic

Keep note, that for my ratings, I try to look at the "Average PR</acronym>" for all 10 results on that page. 

For example, there may be 6 x PR0 and 4 x PR3 in a SERP. 

In this case, "Most" of the results are PR0, but the "Average" PR</acronym> is above 0. In such a case, I may consider the Competition level as "Hard" or "Very Hard". 

So just use your own Logic and Reasoning when doing this. 

There is No Perfect Formula when it comes to this. Also, note that I am always taking into consideration, the number of Backlinks each result has (even though I didn't mention that in the scale above). 

As I begin going through my Top Prospect Keywords for "[US State] Weight Loss", I come across this one that seems very Favorable to me:



Between positions 6-10, you will find One PR4 Result, and Two PR2 Results.

Not to worry though! 

The PR4 and the Higher PR2 don't even have "Texas Weight Loss" in their Page Title, so it won't be very hard to overtake them in the Top 10 Results. 

It is EXTREMELY IMPORTANT to have the EXACT Keyword you are Targeting, in your Title Tag.


Tutorials

We shall now cover some more Detailed Examples of exactly how to use this Tool in real-life scenarios. 

I will refer to our Research Method as the: "Keyword List Comparison Method" 

It focuses on building a Large List of Related Keywords, using Variables and a Constant. 

The Generated Keywords are then Compared Side-by-Side on a Value Scale. 

It's most likely not a new method, but I'll give it this relevant name as a reference point. 

What I generally do, is try to find a BIG List of Variables, with which I can build useful Keywords from. 

The Variables of course, should be Relevant to the Niche that you are planning to target. 

Here are some random examples of Suitable Variables: 

  • - City Names 
  • - Laptop Model #
  • - Football Clubs 
  • - Watch Brands 
  • - Precious Gems 
  • - Range of Years 
  • - Famous People 
  • - Company Names 
  • - Flower Species 
  • - Skin Diseases etc... 

Once you Select and Find a good large list of Variables, you then need to find a suitable Prefix or Suffix that is also relevant to your target niche. 

So let's take the last one from my list, "Skin Diseases". 

I do a quick Google Search for: "List of Skin Diseases" 

In the first result of Google's SERP, I already find a good list. 

Usually, you should try looking around a bit, comparing lists. 

Try to find the list with the Broadest range of relevant variables. 

When you find very limited lists, in most cases, the list contains only the more Popular Terms for that niche. 

You want to examine the Unpopular terms as well, since they are less likely to have much competition in SERPs. 

I recommend Large Lists of 100~500+ Variables for this Strategy. 

For the subject of "Skin Diseases", I'll just append the word "Remedy" as an example (using our tool): 

  • - Acne Remedy 
  • - Alopecia Remedy 
  • - Angioma Remedy 
  • - Athlete's foot Remedy 
  • - Basal cell carcinoma Remedy 
  • - Bed sore Remedy 
  • - Behcet's Disease Remedy 
  • - Blepharitis Remedy 
  • - Boil Remedy 
  • - Bowen's Disease Remedy 
  • - Bullous pemphigoid Remedy 
  • etc...


I haven't researched this Keyword List, but I suspect that it will have a noticeable amount of competition, because the words are very common. 

"Remedy" is more rarely used than "Cure", so it's a decent start. 

You can always try searching for "Synonyms of Remedy" to find More Uncommon Words that people may be searching for. (Less competition.) 

"Antidote" is a Less Common Synonym to "Remedy", so you should have easier competition when using that as your Suffix, on your Skin Disease variables. 

So that's basically how you can build up a Quick List of good variables to target for your Keyword Research. 

We will now look at some real examples, which will show you how to Compare your Keywords. 

In my examples below, my variables are: 

  • - US States 
  • - Automobile Models 
  • - Fishing Brands I simply picked these variables "Out of the Hat" without any prior research or experience with them. 

So let's get started!

Keyword Results Tool

The Keyword Results Tool is a Simple yet very Useful Tool. http://keywordcompetition.org/



What it does is: Extract the Number of Search Results for Each Keyword/Phrase you input, from Google's Search Results Page. That's the little number above the list of Search Results.



1) Copy and Paste a list of Keywords / Phrases in the left box of the program. 

2) Press the "Count Search Results >>" Button to Run the Tool (Optionally, add Prefix/Suffixes to your Keywords first) 

3) The Tool processes your Keywords by sending Queries to Google, and prints the Results in the right column. 

That's it! 
You now have a list of the Number of Results shown for each Keyword from Google's SERPs. 

To make use of this data: You can compile it in a Table/Spreadsheet such as Excel, and Formulate it together with Search Volume Data from Adwords Keyword Tool. 

("Search Volume" is the number of Global or Local Monthly Searches for a Keyword; provided by Adwords Keyword Tool)

I use this Simple Formula:

(Search Volume / Search Results) x 100 = Keyword Value

The higher the Keyword Value (KWV), the better. 

Once you have made your Sorted List by Potential Keyword Value, you MUST then examine the Top 10 Search Results for the Top Keywords Manually. 

There are numerous Tools that can help you with this. The "Keyword Competition Tool" that we are working on, will help you get this job done very easily! 

For the moment, I use the SEOquake Extension for Google Chrome: https://chrome.google.com/webstore/d...hghlkkdndkjdjc You want to look mainly at the Page Rank 

(PR</acronym>) of each Page appearing in the Top 10 Results, as well as the Number of Backlinks (L) each Page has.

The Lower the PR</acronym> and Backlinks, the Easier it is for you to take over their position in the SERPs, with a little SEO</acronym> work. 

Ideally, you want to target Keywords that has Top 10 Results with Only PR</acronym> 0 or N/A, and 0 Backlinks as well. 

The Top 3 to 5 Results are more important though. So focus on those First Few Results more. 

You can also go into extra steps of examining each page, such as checking out its Keyword Density, Domain Age, etc... before deciding to target that Keyword. 

I usually skip those steps, once I find a Keyword with only PR</acronym> 0 Results + No Backlinks in the Top 10. 

Someone who is more experienced in SEO</acronym> may want to try their luck competing against PR</acronym> 1-2 sites, if the Search Volume for that Keyword is Very High.

 --------------------------------------------------

 I know a lot of "SEO</acronym> Gurus" will say that this data (# of Search Results) is "useless", but it has proved to be Useful for myself and many others, when applied wisely. 

This "Keyword Value" metric is a meant to be a Precursor to evaluating the exact level of Keyword Competition for a given phrase. 

NOT a final Answer to whether a Keyword should be Targeted or not. It acts as a Sorted Filter that you helps you to have a Better Starting Point, rather than beginning in the middle of nowhere when examining a Large list of Keyword Options.

 -------------------------------------------------- 

I will talk more on the point of the Relevance of this Data later on; 

but let me now get to more importantly, some Real Life examples on how this Tool can be applied. :)

Introduction

Hi Warriors!

My Business Partner (Nuno Peralta) and I would like to share something Very Helpful, to give fellow
Warriors a Great Start for the New Year 2013.

We created a Keyword Research Tool and Keyword Research Method for ourselves, and decided to
share it with our fellow Warriors for Free!

We will explain the Use and Benefit of this Tool and Method, along with Detailed Real Examples of how it can be help you find Very Lucrative (Profitable) Keywords to Target.

Sorry that this Post is so long, but we wanted to explain ALL the details about EXACTLY WHAT we did to find such Ideal Keywords and WHY we did it.

We want to make sure than Everyone can understand our method, and apply it themselves, to get
Success!

We were actually looking for Keyword Research Tutorials for ourselves, not too long ago, and didn't find any good ones.

Hopefully this will help others who have the same need as we did. :)

Here's what we'll cover in this Post:

1) Keyword Results Tool (How to use)

---------- Tutorials ----------
2) Keyword List Comparison Method
3) Example 1 - [US State] Weight Loss ($2159.69/Month Keyword)
4) Example 2 - [Car Model] Windshield ($223.17/Month Keyword)
5) Example 3 - [Fishing Brand] Tackle ($110.99/Month Keyword)
-------------------------------

6) Relevance of "No. of Search Results"
7) Keyword Competition Tool (Coming Soon)